Marketing guru Seth Godin once said, “When you speak to everyone, you speak to no one.” This common wisdom from the advertising world is especially relevant to those of us in the travel industry.

If you want to stand out, you can’t be everybody’s go-to travel agency.

That’s why it’s so important for entrepreneurs to niche down. By narrowing your focus to a specific audience, you can actually expand your trip reservations and revenue. Here are a few tips to help you find your niche:

Tip #1: Remember Your Why

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Running a successful travel agency means constantly staying up-to-date on the latest trends, destinations and even safety protocols.

But there are always 10 principles that remain tried and true no matter what’s going on in the world and we call them the 10 Commandments of the Travel Industry.

Let’s get into them:

#1: Thou shalt focus on safety first.
No matter what, especially given the global pandemic, safety should always be emphasized in all aspects of what you do. How can you make your clients feel safe when they’re...

There are a lot of travel businesses out there, but we know yours is a step above the rest. Knowing is not enough in this crowded market, though. You have to prove it.

So, how can you prove you’re up to snuff?

Today, we’re bringing you 4 tips to help distinguish your agency from the rest of the pack so you can reach more clients and capture more revenue. Let’s get into it!  

Tip #1: Identify Your Strengths

This is a good starting point for setting your agency apart from the competition because it allows you to focus on what...

As a travel business owner, there’s probably a lot you want to accomplish. And while you have the vision, the big dreams you have for your business can often take a backseat to your daily operations.

The good news? With the right strategies and goal-setting practices in place, you can transform those dreams into reality. Let me show you how:

Tip #1: Visualize Your Success

Take some time to imagine where you want your business to be in the future. Be specific: What will it look like? How will your day-to-day life be different? What resources...

Social media may be all the rage, but you should never forget about the power of email marketing. Did you know for every $1 you spend on email marketing, you can earn a $42 return on investment?

In other words, email marketing can be incredibly profitable for travel biz agency owners. But, you probably have questions on how to get started or how to make your list work harder for you.

Today, we’re answering the most frequently asked questions we hear so you can launch your next email marketing campaign with confidence!

Q. Should I buy my...

Social media platforms are powerful marketing tools for travel business owners. Social media allows you to reach new people, build brand awareness, create relationships with your customers and so much more!

But getting started as a business on social can also be daunting. How do you know where to begin? How do you find your audience?

Today, we’re bringing you 5 quick tips to jump-start your agency’s social media marketing.

Tip #1: Pick Your Networks

Before you start planning what to post, you need to decide which social networks you...

As a travel business owner, you’re constantly looking for ways to up your game and make your biz better than it was the day before. But how do you make it happen? There are a lot of different avenues you can take here, from investing in new tech to building new partnerships.

But it’s also important to look at yourself. What skills do you need to improve if you want to take your travel business to the next level? Let’s take a look!

Skill #1: Customer Service

Your customers are the lifeblood of your business. Without them, you...

If you want to run a profitable travel agency, there are a lot of things you need to get right to connect with your best customers – and keep them coming back for more.

We’ve put together a few do’s and don’ts to help guarantee your success in the travel industry. Read on to discover our favorite business-building tips:

Tip #1: Do Find Your Niche

Find out what makes your travel agency unique and different. Do you serve an underrepresented part of the market? Does your agency specialize in a particular area such as luxury...

When it comes to running a business, there are a lot of numbers to keep track of. Some of them, like how much money you’re bringing in, are obviously important. But there are other less-obvious stats that can provide you with important business insights and help you stay on the right track.

What are they? Let’s take a closer look!

Metric #1: SEO Traffic

Search engine optimization (SEO) is one of the most important parts of marketing your travel business. SEO involves making sure your website content ranks higher in search engine...

Social media is continually evolving. What’s popular one day can be irrelevant the next. That’s what makes social media so unique – there’s always something new to catch your attention and keep you engaged. And while that’s exciting for your target audience, it can also be a headache if you’re trying to promote your agency’s products and services on social media platforms.

So, what trends do you need to know about so you can optimize your social media marketing efforts? Let’s take a closer look!

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