If you want to run a profitable travel agency, there are a lot of things you need to get right to connect with your best customers – and keep them coming back for more.
We’ve put together a few do’s and don’ts to help guarantee your success in the travel industry. Read on to discover our favorite business-building tips:
Tip #1: Do Find Your Niche
Find out what makes your travel agency unique and different. Do you serve an underrepresented part of the market? Does your agency specialize in a particular area such as luxury travel? As you build, pay attention to the kinds of customers you attract and what they love about their experiences to narrow your niche and grow the agency.
Tip #2: Do Ask for Reviews
When it comes to travel, positive reviews are valuable social currency. Similar to shopping for products online, customers want to know what other travelers had to say about your business. Since travel is often a big investment, you can trust that customers will look for reviews. Don’t be afraid to ask satisfied customers to share their thoughts, pictures and videos on review sites and use that info in your marketing collateral.
Tip #3: Don’t Compromise on Quality
Travel is all about delivering an exceptional experience that meets – and exceeds –your customers’ expectations. Never skimp on quality by contracting with sub-par or unreliable hotels or vendors. Whether clients are booking their first or their 50th trip with you, all it takes is one bad travel experience to send them packing!
Tip #4: Don’t Copy Your Competitors
It may be tempting to offer your clients similar perks or deals that your competitors are promoting but the truth is, that won’t make you stand out in your marketplace. There are hundreds of travel agencies but only one YOU. Find out why people love booking with your travel agency and double down on that instead of focusing on what your competition is doing.
Want more insight on running a successful travel biz? Head here now!
The TSA Business Lounge is THE place to connect with other like-minded individuals in the travel industry. In this free group, you can make connections, ask questions, offer your own tips and advice, and become a travel industry pro with an awesome group of travel pros by your side! It’s an amazing way to learn and grow in the travel industry.