There are a lot of travel businesses out there, but we know yours is a step above the rest. Knowing is not enough in this crowded market, though. You have to prove it.
So, how can you prove you’re up to snuff?
Today, we’re bringing you 4 tips to help distinguish your agency from the rest of the pack so you can reach more clients and capture more revenue. Let’s get into it!
Tip #1: Identify Your Strengths
This is a good starting point for setting your agency apart from the competition because it allows you to focus on what you – and only you – can offer your clients.
Take time to identify your strengths in terms of products and services. What do you bring to the table that your competitors don’t? Does a specific niche already exist where you can promote your agency’s strengths? If the niche doesn’t exist yet, consider whether your company could be the one to create it.
Tip #2: Define Your Target Audience
This is probably the most important step in your marketing strategy! The biggest mistake small business owners make is trying to sell their product or service to everyone when they should be tailoring their messages to customers who are most aligned with their offer.
By defining who you want to do business with and why, you'll be able to market more precisely – and save time and money in the process. To find out what resonates with your target demographic, use Facebook Insights to see which of your posts are driving engagement.
Tip #3: Engage Your Followers
In a people-first business like yours, the last thing you want to do is ignore what your audience has to say. I hate to break it to you, but your business is about your clients, not you. You’ll see a huge difference between content that’s about what you like and the content that actually gets your followers talking. Be proactive in starting conversations about things that interest your followers, not just about why they should buy from you.
When customers provide feedback on what you’re doing – whether it’s positive or negative – respond promptly and thank them for sharing their opinions. This lets followers know that you care about providing the best service possible and that what they have to say matters to you. It also encourages followers to join the conversation.
Tip #4: Be Consistent
Showing up consistently is a great way to differentiate yourself in a crowded marketplace. If you’re blogging regularly or sending out emails weekly, your audience will come to expect your messages and insights. Just be sure that you’re providing content that is relevant and valuable to them. Developing a loyal following is worth the effort and will pay for itself many times over in terms of repeat and referral business.
No matter how crowded the market is, there are steps you can take to stand out from the rest of the pack. Know your own brand, define your audience, interact with your followers and consistently deliver great content to distinguish your agency. Need more info on growing your business? Head here to learn exactly what you need to know!
The TSA Business Lounge is THE place to connect with other like-minded individuals in the travel industry. In this free group, you can make connections, ask questions, offer your own tips and advice, and become a travel industry pro with an awesome group of travel pros by your side! It’s an amazing way to learn and grow in the travel industry.