High-quality social content is an important part of marketing your travel agency. It’s where you keep your audience informed, entertained and hopefully convert them into paying customers. And posting frequently is the best way to ensure your audience sees and engages with your content.
But posting frequently can be tough. It means you’re constantly thinking of new content ideas to keep your social feeds interesting, and your audience engaged. You can’t post the same thing every day, so what should you do?
Today, we’re looking at five of the best types of social media posts you can use to spice up your feed and get your audience engaged.
Type #1: Stories
Almost every social platform now has a version of stories, and if you don’t use them, you’re missing out. Stories are the perfect way to complement your regular social feed with fun content your followers can enjoy.
Anything you share as a story is pinned to the top of users’ feeds, so they don’t need to scroll to find them. Instagram also allows you to save your stories and feature them as a highlight on your page.
Type #2: Behind the Scenes Content
People buy from brands they trust. What better way to build that trust than show them the people behind the scenes? Adding a face to your agency shows potential travelers that you’re more than just a brand.
Show off some day-in-the-life content about running your travel business or a more personal story about your passion for travel. If you have other people on your team, feature them too!
Type #3: Your Blog Posts
Your blog posts are where you really get to show off your knowledge and establish yourself as an authority in all things travel. Your social feed is one of the best ways to direct people to those posts.
Use captions to tease the post and entice readers to learn more. This is a great way to get your audience to spend more time on your travel site – the place where they’ll ultimately make the decision to book a trip with you.
Type #4: Run a Contest
People love free things, and contests are a great way to get your audience engaged while also attracting some new followers. Make sharing or commenting a requirement to win the giveaway, and new followers will undoubtedly pop up as they see the contest from the people they follow.
Plus, if contestants are really invested in the product or service you’re giving away, they’ll likely still buy whether they win or not.
Type #5: User-Generated Content
Have your clients take pictures while on one of your trips or when they’re wearing your agency’s swag? Reach out to them and ask if you can share that content. It’s an amazing way to spice up your feed.
Also, having other people showing off your travel brand in a positive light is another way to share a testimonial that will build trust with new clients.
When it comes to social media, the type of content you can create is unlimited. Post contests, user-generated content, blog posts, behind the scenes, and stories – but don’t be afraid to get creative with your own ideas as well. An engaging feed will keep your audience coming back for more.
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