5 Tips for Analyzing Your Travel Surveys

Uncategorized Jan 07, 2022

Your travel business is all about your customers. So, you should always make it a priority to get as much feedback as you can about their trip experiences. And, the easiest way to do that is to send surveys to everyone who traveled with you and ask that they complete these with honest feedback.

Question is … what do you do with the information you get? Today, we’re answering that question with 5 tips on how you can make the most of your travel surveys by analyzing the info you get back.

Tip #1: Start with the Big Picture

Before you get into specifics, take a step back and start with the big picture. Ask them about their overall experience – was it good, bad, somewhere in-between? This allows you to get an overall feel for where the rest of the info on the survey will be coming from.

Tip #2: What was their Favorite Part?

Everyone has a favorite moment – something so truly special that makes a trip unforgettable. Make it a priority to find out what that moment was for your guests.
Along with the what, find out why your client loved it so much and encourage them to provide details, as much as possible is best.

You might not be able to include the exact experience on every trip, but you can learn what made it special and use this info to guide future ideas.

Tip #3: What was their Least Favorite Part?

Even if their vacation was nearly perfect, there’s a good chance your client would change at least one thing about their experience. Make sure you find out what that was. Again, ask the why along with the what.

Here, you can also get their insight into how this experience could have been improved or what they would have liked instead.

Tip #4: Compare Trends

Take a look at all of the surveys together. What are you noticing? Are there any trends? Do a lot of people love the same things? Dislike the same things? These are the trends you should be looking out for.

Don’t be surprised if there are a couple of outliers who loved something everyone else disliked.

Tip #5: Put the Data to Work

Use the information you get from these surveys to make your future experiences even better. Remove aspects of trips that people didn’t like. Use what they enjoyed as inspiration for future trip planning.

Your client’s experience should be at the heart of every decision you make. By looking at their answers on your travel surveys, you can get a better understanding of what they liked and disliked, and the reasons behind both. Take what you learn and use it to make your future trips even better.

Want to learn more about elevating your travel business? Head here now!


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