How to Sell Travel with Picture-Perfect Images

There’s no doubt about it, images are better attention-grabbers on the web than text. And when it comes to selling travel, images are by far the best way to show off a location’s beauty.

But, not all photos are created equal. Some will be passed by without a second thought, while others will capture your audience’s attention and get them excited about hopping on a plane to see it all for themselves.

So, today we’re taking a look at 4 ways you can use images to sell travel to your audience. Let’s get started!

Tip #1: Use Colorful Imagery

Black and white photos have their place, but colors are more likely to draw attention to your content when it comes to travel. Feature pictures that have vibrant blue skies, lush greenery or pops of color from architecture and vehicles.

Remember, when you’re scrolling through social feeds, all of the writing and background is black and white, so these colors will help your images stand out from the crowd.

Tip #2: Don’t Forget to Show the People Too

Sweeping scenery, white sandy beaches and awe-inspiring views make for great pictures, but you should include people in your photos as well. See, potential clients want to envision themselves in those great locations.

And it’s much easier for them to do that if they’re able to see other people enjoying the locations on your site. Try to use photos that show people candidly interacting with their surroundings instead of posed photos. It helps create a sense of how the viewer might feel when they’re there for themselves.

Tip #3: Use Your Clients

There are a lot of excellent places to find photos on the web, but one of the most overlooked sources is the people you already know. Don’t be afraid to ask your clients to share their own photos from the trips they’ve booked through you.

In addition to having a great, unique photo for your content, photos like this can also serve as a testimonial. Potential customers will see that other people have booked travel with you, gone on amazing trips and have the photos to prove it. Just make sure you have the client’s permission to share the photos before you post them!

Tip #4: Show the Uncommon

Sure, the view from the top of the Empire State Building is amazing, but just about everyone on the internet has seen pictures of it before. Don’t be afraid to show potential clients the other views of the city, too.

What are some great, lesser-known places around your hottest destinations? This will get potential travelers excited about the whole trip, and not just the highlights they already know about.

Using images is a great way to get attention and give your sales a boost. Make them colorful and unique. Make sure to feature other people in the photos and ask your clients if you can use their images in your content. This combination is sure to get people clicking and lining up to book their next trip with you! Ready to learn more about becoming a successful travel agent? Head here now!