Social media is continually evolving. What’s popular one day can be irrelevant the next. That’s what makes social media so unique – there’s always something new to catch your attention and keep you engaged. And while that’s exciting for your target audience, it can also be a headache if you’re trying to promote your agency’s products and services on social media platforms.
So, what trends do you need to know about so you can optimize your social media marketing efforts? Let’s take a closer look!
Trend #1: TikTok Keeps Growing
With more than 1 billion active monthly users, TikTok is currently one of the most popular social media apps out there! While you may recognize the app from your kids or viral dance challenges that make their way to Instagram, TikTok is a heavyweight in its own right.
Utilizing short-form, vertical video, TikTok can connect your brand to a wider audience. No need to break out the dance moves: many users report spending time in the app to learn and build community around their interests. Use the platform to educate your audience in an entertaining way and they’ll surely return the favor in sales.
Trend #2: Engagement is King
One current trend is a desire for authentic connection. People want to see, hear and engage with others instead of just reading information. For example, users on Facebook and Instagram don’t want to read long blog-style posts. Instead, they want content they can interact with.
Go ahead and make your content something people can have a conversation about. Let your community chat with each other in the comments and don’t be afraid to jump in. This will keep your audience interested in your content and keep you top of mind when they need help planning their next vacay.
Trend #3: Video, Video and More Video
Video is the most consumed content on social media. In fact, a recent study showed that 100 million hours of video are watched every day on Facebook. Why? Because it’s way more engaging than static content. Plus, it’s easier than ever to produce too!
People aren’t just watching funny cat videos either. They’re looking at how-to videos, product demos, movie trailers and all sorts of other content. It has become the norm for brands to create video for their products and services. Likewise, consumers seek out video content from brands they like or want to know more about.
Social media trends will continue to come and go. And while you don’t need to embrace every single trend, knowing what’s popular can help you stay relevant and reach your target audience. Try a new platform like TikTok, post engaging content and favor videos over static images to get involved in the latest trends.
And if you’re looking for more ways to build your travel business, head here to learn more!
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