Social media marketing is an important part of running a successful travel business. It’s where you can find a new audience, connect with your clients, share travel photos and so much more.
But social media is constantly evolving and there’s a lot to stay on top of like emojis. Which ones should you be using? And what do they mean?
Let’s take a look!
Emoji #1: 😎
The smiling face with sunglasses emoji is a visual way to show that you’re happy and relaxed. It’s for when you’re feeling cool, enjoying the sun or having fun in general – a great addition to travel posts.
Try using it when you’re promoting a new trip, sharing past travel photos, hyping up a new location or when you have an awesome deal going on.
Emoji #2: 🤩
Use this emoji when you want to express excitement. Because it’s a face with stars, it works especially well when you’re talking about something amazing or awe-inspiring.
Use it when you talk about things that should impress your audience like great views, extraordinary deals, must-visit landmarks and so on.
Emoji #3: 😏
Use this emoji when you have something a little more to say than is in the post. Think of it as a “we’ve got even more in store for you” type of message.
It’s great when teasing an upcoming launch or when you want someone to click through to a link.
Emoji #4: ✈️🌴⛰️
There are a lot of lesser-known emojis out there that work especially well for travel posts. Next time you create a post, take a look and see if any of them fit your post. There’s a little bit of everything, from planes and trains to snowy mountains and beaches.
Bonus Tip: Sometimes an Emoji is Better Than Words
Emojis are a fun, easy way to communicate with people. When it comes to social media, emojis are part of a universal language. They’re kind of like a visual shorthand for your emotions. You likely have your own favorites (or least favorites), but there’s always something new to try!
Emojis are a great way to express yourself and add some personality to your posts. You probably already have your favorites, but it doesn’t hurt to try some new ones here and there.
Want to learn more about developing a successful social media strategy for your travel business? Head here now!
The TSA Business Lounge is THE place to connect with other like-minded individuals in the travel industry. In this free group, you can make connections, ask questions, offer your own tips and advice, and become a travel industry pro with an awesome group of travel pros by your side! It’s an amazing way to learn and grow in the travel industry.