Testimonials are an excellent way to convince potential customers to choose you as their travel agent. They’re proof that others have had a good experience working with your brand which sets new customers’ minds at ease as they decide who to work with.
But to use those testimonials, you have to get them first. And for many travel business owners, that’s easier said than done. So today, we’re bringing you a few tips to help you make it happen.
Tip #1: Reach Out to Past Clients
Since you’ve already established a relationship with your clients, they will be happy to hear from you. You can use this email to let them know about the things you’re doing to improve their experience and also ask for a review. You should also add an incentive for leaving a review.
After sending this first email, make sure you send at least one follow-up email. In each of these emails, try hard not to come across as pushy or desperate but do make it clear that their input would be greatly appreciated. Sometimes people just flat out forget!
Tip #2: Have a Testimonial Form Ready
Before you start asking for testimonials and reviews, make sure you have a simple way to collect them. A testimonial form is the easiest way to get information from your clients and allows you more control over the questions they answer.
You can also use a free service like Google Forms or Wufoo to create an online form so it’s easier for your clients to fill out and send back.
A form allows you to ask more specific questions that would be harder to include in a letter or email. This will help elicit better client responses which can then be used in multiple ways, such as on your website, social media channels, sales pages, Google business listings and other review sites.
Tip #3: Make It Easy
Make sure you have your business set up on all the major review sites. These include TripAdvisor, Airbnb, Facebook, Google and Yelp. Then, include review site links in your emails to clients, on your website and via social media posts.
Boost customer engagement by asking satisfied clients to leave a review of their experience on one of the review platforms that you’re active on. Encourage them to share some photos of their trip too! This will help get more people interested in booking with you and will help build brand trust too.
Tip #4: Remember, It’s Worth the Effort
You’ll never get a 100 percent response rate when asking for reviews, but it can be tempting to give up if you receive just a few responses or worse, don’t request them at all. Don’t make this mistake! Only a small percentage of customers will write reviews without being asked, so if you don’t ask, you’re missing out on getting positive feedback.
If you’d rather not ask directly for reviews, consider asking customers for their feedback instead. You’ll still get some valuable information that you can use to improve your business – and there’s always the chance that they’ll leave a glowing review on their own.
Using testimonials in your marketing efforts is a great way to convert new customers and show off how awesome your business really is. To make it happen, ask past clients, make it easy to submit a review and don’t give up! Want more insights on running a successful travel business? Head here now!
The TSA Business Lounge is THE place to connect with other like-minded individuals in the travel industry. In this free group, you can make connections, ask questions, offer your own tips and advice, and become a travel industry pro with an awesome group of travel pros by your side! It’s an amazing way to learn and grow in the travel industry.