The Hottest Lead Magnet Trends in 2022

Uncategorized Jul 08, 2022

Lead magnets are a vital piece of your marketing puzzle. They attract new customers and often introduce people to your company and what you do. So, it’s especially important to make a great impression and win over prospects with your unique insight and travel know-how.

So, what kinds of lead magnets are popular this year? Let’s take a look!

Type #1: Free Travel Guides

Pick a popular destination and create a free guide to the area. Let your insider insights shine through here and you’ll capture leads in no time! It’s best to choose locations where you’re trying to drive sales so that when customers decide to book a trip, you’ll be top of mind.

Educational content is super popular for a reason – people love learning more about where they want to travel. That’s why guides like these serve as effective lead magnets.

Type #2: Blank Printable Itinerary Template

Many travelers struggle with overwhelm when planning a trip and itineraries are the best way to stay organized when you travel. These downloadable itinerary templates help people plan and get excited about what’s ahead, making them even more eager to return to you for more knowledge and insight.

Make your template visually appealing and include a few helpful hints on how to use it to really wow your leads.

Type #3: Destination Secrets that Only Locals Know About

When you’re in a new place, it’s always fun to know the secrets. What’s the best way to get around? Where do you get good food for cheap? How do you go about meeting some locals? When you create a lead magnet that shares secrets from your prospective customers’ destination, they’ll be sure to gobble it up. After all, who doesn’t want to know the answers before they pay for an expensive trip?

Type #4: The Ultimate Checklist for Single Travelers

Solo travel is more popular than ever before and people are eager to find resources that help them master it. Checklists are a great way to catch attention and reel solo travelers in. Include as much detail as you want in your checklist and help potential clients prepare for any type of trip. For example, it’s easy to forget things when you’re excited (or nervous) about a trip so creating a packing checklist will save solo travelers time and stress while they prepare to go on a big adventure.


Lead magnets can help with many aspects of growing your business including building up your email list, increasing brand awareness and providing real value to potential customers who are interested in what you have to say. Head here to learn more about reeling in those leads!

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