Your Most Important Email Marketing Questions Answered STAT

Social media may be all the rage, but you should never forget about the power of email marketing. Did you know for every $1 you spend on email marketing, you can earn a $42 return on investment?

In other words, email marketing can be incredibly profitable for travel biz agency owners. But, you probably have questions on how to get started or how to make your list work harder for you.

Today, we’re answering the most frequently asked questions we hear so you can launch your next email marketing campaign with confidence!

Q. Should I buy my email list?

A. Can we be honest here? No! It’s ingenuine. There’s a reason why people need to opt-in – they need to give their consent for you to send them emails. You’re more likely to grow an audience that truly cares about your offers than if you buy a list of people who have no clue who you are or what you do.

Q. How do I get more people on my list?

A. Consistency! Place opportunities to join your list throughout your website (try creating a free “lead magnet” or incentive to get people to join your list) and on social media. Encourage your audience to sign up to get more tips by teasing information.

Q. What’s an open or clickthrough rate? Are unsubscribes bad?

A. An open rate is the percentage of subscribers who actually opened the email, while the clickthrough rate is how many clicked through the link/call-to-action in your email. Both are important, as are unsubscribes. Too many of these mean you aren’t sending the right content to connect with subscribers.  

Q. When should I send out emails?

A. This truly depends. The best way to find out is to test sending your emails on different days of the week or at different times of the day. You can also survey your audience and ask them when they’d like to receive your emails.

Q. What about subject lines?

A. The most important piece of email marketing is your subject line. It doesn’t matter what you wrote if they don’t open it! To get more opens, think about how your audience talks. Write in their language and think about what would make them excited to learn more. But keep it short!

Like anything else, your success with email marketing is all about testing and learning. And with Travel Success Academy by your side to show you the way, you’ll get closer to running your dream travel business every day. Get more where that came from right here!