If you’ve ever searched for advice on running a successful travel business, there’s no doubt you know a thing or 2 about niching down. See, choosing a niche is a great way to establish yourself as an expert in one particular part of the travel industry. Building a name for yourself in a specific area shows travelers that you have special knowledge and insight that a generalist just can’t provide.

But choosing a niche does take some thought and you need to go about it the right way to make it work for your business. So today,...

Creating amazing events is a huge part of your business. You want to be known as the business that creates unforgettable experiences that are immediately considered “must dos.”

But creating the events is only one piece of the puzzle. Once the planning is complete, you still need to catch the attention of your audience and encourage them to attend. And one of the best, and most overlooked, ways to do this is to create an event on your Facebook business page. 

So, let’s take a closer look at why Facebook events are a great...

Grab Your Early Bird Ticket Today!

Here at the Travel Success Academy, we’re always looking for bigger and better ways to help agents thrive and grow their travel businesses into something they can be proud of for years to come. And what better way to make that happen than by bringing everyone together to learn, mingle and connect?

Well, that’s exactly why we hosted our inaugural Travel Business Success Summit last year. And now we’re thrilled to announce that we’re doing it all again this summer!

That’s right, once...

Launching your own travel business is an exciting time. You get to achieve freedom and make money doing what you love! But it’s also stressful and overwhelming. And because there are so many things to do every day to ensure the launch goes smoothly, it’s normal to be nervous.

Thankfully, there are a few steps you can take in order to start strong and make your launch successful. So today, we’re exploring 4 tips to keep in mind as you launch your travel business.

Tip #1: Get Your Branding in Place

There’s a good chance you...

You know why you became a travel agent, and you know exactly what you do on the daily. But does everyone else?

Truth is, not a lot of people understand what travel agents do for a living. There are a lot of misconceptions and misunderstandings that can, unfortunately, discourage people from working with agents.

So, what kind of myths are out there and how can you dispel them?

Follow me down the page to find out.

Myth #1: Travel Agents are Extinct

Although there may not be as many travel agents as there were a decade ago, travel agents do still...

A travel agency’s content strategy is made up of many small parts that work together to convert people into paying clients. A blog should be a key part of that content strategy. Yet, many travel agents don’t understand the value that a business blog has to offer.

So today, we’re looking at four key reasons why your travel agency needs to have a blog.

Reason #1: Bring More Traffic to Your Website

Your blog is a great way to pull people to your travel website. Your audience is eager to learn about travel topics that interest them,...

There’s no doubt about it, images are better attention-grabbers on the web than text. And when it comes to selling travel, images are by far the best way to show off a location’s beauty.

But, not all photos are created equal. Some will be passed by without a second thought, while others will capture your audience’s attention and get them excited about hopping on a plane to see it all for themselves.

So, today we’re taking a look at 4 ways you can use images to sell travel to your audience. Let’s get started!

Tip #1:...

As a small business owner in the travel industry, your days are bound to be a little wild and crazy. We get it. From marketing and client conversations to working with vendors and researching the next great destination, we know that your to-do list can seem endless. Unfortunately, with so much going on, it’s all too easy for important details to slip through the cracks.

But, there’s good news. No matter how jam-packed your schedule gets, you can keep your travel business on track with these 4 daily tasks:

Task #1: Plan Your Day

The...

Your travel business is all about your customers. So, you should always make it a priority to get as much feedback as you can about their trip experiences. And, the easiest way to do that is to send surveys to everyone who traveled with you and ask that they complete these with honest feedback.

Question is … what do you do with the information you get? Today, we’re answering that question with 5 tips on how you can make the most of your travel surveys by analyzing the info you get back.

Tip #1: Start with the Big Picture

Before you...

Social media is one of the most important tools you have when it comes to finding new clients, keeping in touch with past customers and growing your travel agency’s reputation. But to truly benefit from the incredible power of social media, you need to do a few things right. If you don’t, your hard work will be lost in the internet void.

See, there are hundreds of thousands of brands out there vying for people’s attention. So, if you want to make an impact with your content, you’ll need to stand out from the crowd.

But how...